Ilia Pure Lip Care Is Definitely The Bomb!

Somewhere between a lipstick and a lip balm, this product looks rich and feels richer.

MONEY WELL SPENT | It’s not every day that Daily Candy, the U.S.-based email newsletter that reports on the latest of everything its three million trend-conscious female subscribers could possibly want to buy, anoints a barely launched product available in just 20 boutiques as the “Holy Grail.” But that’s exactly what happened last week when the online behemoth’s L.A. editor reported that Vancouver’s own Ilia Pure Lip Care was the be-all and end-all of lip conditioners.

Not that we needed them to tell us something we already knew. One test-swipe of this revolutionary balm-cum-gloss-cum-lipstick and you’ll know why you have to have it. It looks and feels amazing on your lips.

Ilia Does Everything Right

Ilia Pure Lip Care lip conditioner is the brainchild of graphic artist and former luxury rebranding agent Sasha Plavsic. Inspired by her mother’s quest to find personal care products with more pure ingredients, 32-year-old Plavsic researched, financed, developed and branded her first cosmetic line, a stick-form balm in six luscious shades that range from nude to deep berry—colours that appear magically richer and deeper the more layers you slick on your lips.

Launched just six weeks ago, Ilia Lip Care conditioner is made of 85 percent organic bioactive botanicals known for their hydrating and moisturizing properties. It’s truly impressive how long this silky lip cover lasts on your lips and how smooth they feel even after it has worn off. —C. Rule

In Vancouver, you can find Ilia Pure Lip Care, which is $24.95 a tube, at LYNNsteven, 225 Carrall St., 604-899-0808; and Misch, 2960 Granville St., 604-731-1017 To find out more about Ilia Pure Lip Care, visit www.Iliabeauty.com.

Photo: Courtesy Ilia Beauty