Allison Emery demonstrates how to apply under-eye concealer—and picks the best products to buy.

“Help! What can I use to hide these dark circles under my eyes?” This is by far the most frequently asked question I have encountered in my career in cosmetics. Dark under-eye circles can have a number of causes—lack of sleep, stress, poor diet/nutrition—or may even be hereditary.

There are many treatments we can use such as eye creams and serums, as well as facial massage and even the classic cool cucumber slices. Luckily there are some excellent concealing products on the market, so regardless of our budget, we can look fresh and ready for whatever life brings. For best results, I recommend using eye treatments in conjunction with makeup solutions. Bright, well-rested eyes are always in style. Click through to VIEW THE VIDEO and/or read the rest of the story. Read more