Some frequent-shopper cards really do make good sense to collect.

FREE IS GOOD | While instant gratification is awesome, loyalty cards reward you for sticking it out. Some just make you wait longer than others. And now Shopper’s Drug Mart is making Shopper’s Drug Mart Optimum members wait even longer. As of July 1st, it takes more points—and more purchasing—to get free stuff. Optimum members have been up in arms, and initially I was indignant too since I had just hit the highest level of 75,000 points. Read more