Allison Emery shares her secret to applying perfect eyeliner, plus picks the ideal product to pull it off.

If I’ve heard it once, I’ve heard it dozens of times: “My eyeliner smudges all over my face and by the end of the day I look like a raccoon.” These women have confessed to me that they would love to be able to use an eye pencil but are intimidated by the application or worried that they won’t be able to make a straight line. Fear the eye pencil no longer! I’m going to let you in on a secret to applying an eye pencil:

STOP—trying to draw the perfect line.
START—applying the pencil in the centre of the upper lash line. Starting the line at the centre of the lash line as opposed to the outer or inner corner allows you complete control over how thick you want your line to be, and it’s much easier to ensure symmetry. Read more