Wrap Stars: H&M’s Reusable Gift Boxes
Why don’t more stores follow the H&M lead and minimize their logo on good looking gift packaging so shoppers can reuse it year after year?
FREE & FABULOUS | Too bad other big brands and major retailers don’t adopt Swedish fashion megabrand H&M’s approach to gift-wrapping, because if enough of them were to do it, gift givers would be able to wean themselves off wasteful wrapping paper in no time flat. Read more