Believe the hype. This hair touch-up product does an exceptional job at getting to the root of regrowth. (VIDEO)

MONEY WELL SPENT | If you colour your hair and occasionally need to camouflage your roots, there are plenty of inexpensive products that do a so-so job covering the regrowth (we have written about a few of them HERE). I say so-so because most of these cheapie crayons produce sticky (as in leaving hair strands clumped together), patchy (as in placing colour on the topmost layer of hair and not on the follicles underneath) results at best.

I was going on (and on) about this problem to my stylist, Heather Kopchia, when she jumped in to recommended Color Wow, a mineral powder she uses to touch up the regrowth of film actors she coifs. “You won’t believe how amazing this stuff is. You really can’t tell it’s in your hair.” Read more