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H&M’s New Fashion Recycling Program

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First is was M&S. Now it’s H&M. Major retailers are helping to make recycling the next big thing in fashion.

Joanna Lumley Goes Shwopping

 

PERK ALERT | Shopping + Swapping = Shwopping. Last spring, major British retailer Marks & Spencer joined forces with Oxfam to offer their clientele a place to drop off old clothing inside M&S stores—and they coined the term “shwopping” to describe the idea of giving away a piece of used clothing whenever you buy a new one.

Approximately 500,000 tonnes of clothing winds up in landfills every year, and M&S is hoping to help reduce this amount by donating the worn clothing they receive to Oxfam so the charity can reuse, recycle or resell it.

This winter, H&M began a similar initiative, only their recycling program offers participants a monetary incentive. Here’s how it works: Read more

Icebreaker Bliss Hood

Icebreaker TouchLab In Vancouver

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Made from nature’s perfect fibre, Icebreaker wool clothing is so versatile and long-wearing that you don’t need to buy a lot.

Icebreaker Bliss HoodGerman designer Dieter Rams, former head designer at Braun, is known not only for the stylish yet practical appliances he conceived but also for his 10 principles of good design (Good design is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly and is as little design as possible).

All of these apply toNew Zealand Icebreaker clothing, now available at the company’s first Vancouver TouchLab store, which opened last week. The garments are made of an ingenious merino wool fabric that is easy care, lightweight and quick drying like synthetics but also breathable, odour resistant and biodegradable. Unlike cotton, it does not hold moisture. Read more