Diane von Furstenberg’s new collection for wee-to-tween girls are now at two Gap locations in Metro Vancouver.

NEW NOW NEXT | If the economic downturn in the U.S. has proven anything, it’s that diffusion collections, clothing lines by top fashion designers for less-expensive off-the-rack shops, are good for business. Witness the recent mad rush to purchase Marni’s collection at H&M or the near panic buying that ensued when Missoni for Target launched last September.

With all the advanced hype, Diane von Furstenberg’s cute-as-a-button collection for wee-to-tween girls, which launches North America-wide today—and will be available for purchase at 8 a.m.  (yes, that early—they promise coffee and sweets!) at the Gap in Park Royal and Oakridge Centre—will undoubtedly trigger a similar outbreak of shopping fever. Read more