Baggu 400


Five not-too-expensive backpacks that are totally on trend right now.


zara suede rucksack


SHOPPING AROUND | “The next thing I know you’ll be sleeping with that thing,” my husband joked recently after glancing at the Fjällräven Kånken that I’d casually flung on our bed. I know where this observation is coming from. It’s been eight months now since I purchased the mini version of this iconic Swedish backpack (originally designed in the 1970s for school children), and not a day has gone by that I haven’t used it—because it’s just that practical and unobtrusively cute.

Not a day that is until this past Monday. Read more

Joe Fresh Style Store

Move Over H&M: Joe Fresh Style is In Town

Joe Fresh Style, Joe Mimran’s bright, fun, fashion destination for the cheap-chic crowd, opens today—with great deals for inaugural shoppers.

Joe Fresh Style StoreCheap + Chic | If the French cult clothing labels A.P.C. and agnes b. hooked up and produced a cheap-chic North American love child, the clothing resulting from this sweet fashion union might look like pieces from Canada’s very own Joe Fresh Style line. Read more