Using everyday products at 1/2 strength is often more than enough.
WASTE NOT | It all started with my first highlights. My stylist swung me around to the mirror for the reveal, and I basked in the glow of my glorious, glittering bangs, confident I would gleam forever in a radiant halo. Then he pulled me back to earth with a thump: “You’re going to have to stop washing your hair so much.” My wise stylist explained that daily washing strips the hair of colour and leaves it dull and dry.
I’d spent big bucks on my hair and was determined to protect my investment, so I cut down on the number of times I washed, and I revisited everything I thought I knew about shampoo. Instead of Shampoo, Rinse, Repeat, it became Shampoo, Rinse for me, all the way. Then one day it occurred to me—not only was my hair looking just as good or better, my shampoo budget had been cut in half. Get the whole story