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On The Bright Side

Have To Have It: The Joe Fresh “It” Coat

Cool hunting fashionistas have been waiting for this one: the Joe Fresh neoprene topper.

On The Bright SideCHEAP & CHIC | Say it ain’t so, Joe Mimran? Tell me you’re going to produce more than a limited number of what had to be the coolest coat on the Joe Fresh runway at LG Fashion Week in Toronto last spring. You know the manteau I’m talking about: the oversize neoprene topcoat that comes in colours so intense and on trend that most Canadian fashion journalists who saw it at the show proclaimed it an instant hit—then promptly stuck it on their need-to-get-one list. Read more