In a little over two weeks, women will be lining up at H&M around the world for a chance to snag Marni’s spectacular fashion at a bargain price.
SAVE ON CHIC | With a lookbook that surfaced online only days ago, Marni’s new collection for H&M, which will be available in 260 stores worldwide on March 8, has the blogosphere buzzing, and it isn’t just because the international luxury brand, founded by Italian fashion designer Consuelo Castigilioni, has produced the next big high-style low-end line.
Marni’s diffusion collection is considered to be as sophisticated and idiosyncratic as the original fashion, clone clothing and accessories that mimic the Marni you see on the runway. All of which is died-and-gone-to-fashion-heaven news for the arty, discerning, Sofia Coppola types that make up the brand’s fan base.
Marni Me, Please
“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints,” Castiglioni told Vogue in England. “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.”
Marni’s H&M collection consists of 40 fashion items for women—including seriously covetable shoes, bags and bangles—and 30 for men. Below are a few of our favourite looks from the women’s side of the equation.